Blog

DoYoLive 2016 Digital Marketing Conference

I'm honored to be speaking at the First Ever DoYoLive Digital Marketing Conference in Youngstown, Ohio on the campus of Youngstown State University. The title of my talk is "Building A Brand In Digital Medicine." It will be a variation of my "Social Media and Medicine" talks that I have given in the past, as it will be tailored to a non-physician and non-medical audience. This has been the biggest challenge for me in preparation for this presentation.

I have made by slides available below via my slideshare account. I hope to be live video streaming the remarks via my Facebook account. In addition, I will be recording the session, and hopefully will be able to post up on my youtube channel in the future.

To follow the conference on twitter, check out the #DoYoLive hashtag. Also check out the DoYoLive Facebook page, the DoYoLive twitter account, and the DoYoLive instagram account. We hope to share this Youngstown, Ohio digital marketing conference with all of you out there on the internet.

Live From The Republican National Convention in Cleveland

What's it like to be a delegate at the Republican National Convention in Cleveland? Well, I had the opportunity to record an interview via phone with my friend Dean Brandon who is a Dentist in Alabama. He was my guest on The Dr. Mike Sevilla Podcast - Episode 359.

As we recorded this interview, it is the morning following the speech by Vice Presidential candidate Mike Pence. But, the news highlighted the speech by Senator Ted Cruz, and the endorsement that didn't happen. We talked about that and the expectations for Trump's speech tonight.

At the end of this short interview, we talked about Dean experimenting with Facebook Live from the convention floor. One video is below and recorded before the Monday night session of the convention. We also talk about what the delegates do during the daytime in preparation for the evening convention sessions. Thanks again to Dean for taking some time out of a busy delegate's schedule. Maybe I'll do a follow-up interview with him to share some of the things he wasn't allowed to share while on site at the Q Arena...

Desperately Seeking Spirituality by Meredith Gould

"Desperately Seeking Spirituality" is about why and when traditional spiritual practices stop working. These are the words of Meredith Gould, the author of "Desperately Seeking Spirituality: A Field Guide To Practice." Meredith is my guest on The Mike Sevilla Podcast - Episode 358.

For the past few years, Meredith and I have been talking about the intersection of faith, spirituality, religion, medicine, and healthcare. I was raised Roman Catholic, and as a part of our discussions, I shared with her my frustrations with organized religion. She outlines some of this in the first section of her book.

In the second section of her book, Meredith outlines the five spiritual practices of being: Willingness, Curiosity, Empathy, Generosity, and Delight. I discuss in the interview, that not only does she outlines these practices in the book, she challenges the reader to examine themselves on each one of these practices. I know I was pretty arrogant to believe that I was exhibiting these practices all the time. But, when I put the spiritual mirror up to myself, there were times that I did not like what I saw. But, definitely a growing experience for me.

In the third and final section of the book. Meredith says now that you have these five spiritual practices of being, be careful and don't exhibit "Spiritual Practice Burnout," meaning going "all-in" on all of these practices, and eventually burnout and end up in the same place you were when you started the book. She also talks about "Relaxation and Rest," not "rest and relaxation," in chapter 12.

For me, I really enjoyed the book. As I've gotten to know Meredith through the past few years, I've come to appreciate her knowledge, her wisdom, and her wit. Not only does she make me laugh, she really makes me think about my life's journey, and she really makes me think about life's existential questions: "Who Am I?" and "Why am I here?"

At some point in the past, organized religion answered those questions for me. But, as many people, like me, describe themselves as spiritual but not religious, I'm looking to try to answer those questions looking away from organized religion, and looking in other directions. This book helps you find your own way, and where you end up, is up to you...

Drunkorexia Trend At College

You've heard of "Anorexia," right? Anorexia is an eating disorder where people have this excessive fear of gaining weight so that they severely restrict their food intake, and sometimes exhibit the tendency to purge their food.

Well, new research just released outlines a variation of that behavior called "Drunkorexia," espeically in college students. The main point of drunkorexia is to cut down on calories and instead save them for drinking. Its intent is also to increase a buzz while drinking. Some also deliberately purge during or afterward (daily mail).

This research was just released by the University of Houston which suggests that the behavior is more common that previously thought. Eight in ten students who had at least one heavy night of drinking in the month engaged in drunkorexia behavior. Scary....

Alzheimer's Disease: Coach Pat Summitt

I was shocked, as many people were, to learn of the death of Pat Summitt, a pioneer of college Women's Basketball who guided Tennessee to eight national titles in her 38 seasons at the university. She was 64. I had no idea she had a foundation. Check out their website at this link, and also check out the video below about the foundation.

I have received many questions today about Alzheimer's Disease. Here are the three most frequently asked questions I received today:

  • What is Early Onset Dementia or Early Onset Alzheimer's Disease? Early onset (the type that Pat Summitt was diagnosed) is defined as earlier than 65 years old. According to the Alzheimer's Association, up to 5 percent of Alzheimer's have younger onset.
  • How do you die of "complications of dementia" or "complications of Alzheimer's?" According to MayoClinic.org, in late/advanced stages of dementia, the brain is severely affected to the point where physical function is affected. This means that late stage patients have difficulty with balance, with swallowing, and with bowel/bladder control. They can suffer falls, fractures, malnutrition, and dehydration.
  • How can I prevent dementia or Alzheimer's Disease? According to WebMD, In addition to optimizing your physical health (lowering cholesterol, blood pressure, blood sugar, etc), engage in social and intellectually stimulating activities.

Social Media Love for Muhammad Ali

Earlier in the day on June 3, 2016, I saw news reports that Muhammad Ali was in the hospital in Phoenix. But, late in the evening, I was surprised when I saw the twitter reports of his death. And then, I turned on ESPN, and for the entire night, I watched discussions, stories, and their memories of Ali. I've never seen anything like this on television.

Just from a social media standpoint, the reaction to the death of Muhammad Ali, is nothing I have ever seen in the past. Articles from the Huffington Post and from CBC Sports help to show the social media love that has been shown in the past few hours for Ali. Through this social media love, I have learned so much more about this man, that I didn't know about before. The more that I learn about Ali, the more and more I admire this man. 

Previewing Desperately Seeking Spirituality by Meredith Gould

Is spirituality cool to talk about in 2016? I know some people associate the term "spirituality" with terms like religion and politics, and they should not be discussed in public, let alone on a blog & website. I know others out there are asking, "Hey Mike, have you lost it? Are you ok? And, how's your yoga mat?" Well, I can tell you my yoga mat is fine, thank you for asking.

"Desperately Seeking Spirituality: A Field Guide To Practice" is the new book from my friend Meredith Gould, whom you may know from her associations with the Mayo Clinic Social Media Network, and from the Church Social Media Chat (#ChSocM). She is the author of many other books, most notably, "The Social Media Gospel: Sharing The Good News In New Ways" which is "The Bible" for social media use in organized religion circles.

In person, I have met Meredith on two occasions. But, our friendship started online and continues online. In addition to our mutual interests of social media and medicine/healthcare, I have talked with her "on the back channel" (her phrase) about spirituality and religion. Did you know she was raised in the Jewish tradition, and is now a Catholic, married to an Episcopal priest, and worships at an ELCA (Evangelical Lutheran) church?

I have never written about those topics on this blog, until now. I was raised Catholic (12 years of Catholic school), but I admit that I haven't kept up with those traditions as much as my parents would want me to. My patients have asked me about spirituality in the past, and they have talked with me about practices like meditation, yoga, and what they call "holistic practices."

Don't get me wrong, I am not of the belief that Western medicine is the end-all and be-all practice of medicine. There is more out there, and I'm learning every day. I guess I'm taking the same approach with spirituality. There really is not one "right" religion, and the rest is wrong. Right?

What I'm trying to say is that I'm going to take this opportunity to read this book, to do some self-exploration, and to share some of this process with all of you. In addition, following the completion of this book, I will be interviewing Meredith on the podcast about "Desperately Seeking Spirituality" and anything else that comes up in our conversation.

As a preview to our upcoming chat, here is a previous fun conversation about social media, medicine, healthcare, online communities, and more. This Google hangout took place before the 2014 Stanford Medicine X conference, the second time we met in person...

Yes, You Can Create A Viral Video

There's hope for you, because the Most Viewed Facebook Live video ever is NOT by a brand or a company. It is by a mom from Texas who was very excited to show her facebook friends a Star Wars Chewbacca mask that she just purchased from Kohls. Her video was posted on May 19, 2016, and less than 2 days later, there were over 100 million views of this four minute video, breaking the record.

Kohls reported that the mask quickly sold out in many of their stories. And, to take advantage of the exposure of the brand, they rewarded Candace Payne and her family with more masks and gift cards for her.

Of course, the secret of having a viral video takes a lot of luck. But, in this video you can see some key elements like passion, excitement, and, a lot of laughter doesn't hurt. So, good luck in making your viral video. You have a high bar to reach :)

Sarah Metzger Tells Her Family Medicine Story

Sarah Metzger, MD will be representing the Ohio Academy of Family Physicians (OAFP) at the 2016 American Academy of Family Physicians conference called the National Conference of Constituency Leaders which will take place May 4-7, 2016 in Kansas City.

I was curious about and I wanted to gain insight on Family Medicine's future leaders. I was honored that Sarah accepted my invitation for the following interview below. My questions are on bold print. I've talked about the Family Medicine Revolution before. This Family Physician articulately paints the picture of Family Medicine advocacy. Here is Sarah Metzger, in her own words...

1) Why Family Medicine? Why is Family Medicine the best specialty for you? Family Medicine treats the entire person's physical, mental, and family health. I enjoy working within the community and family unit to empower patients. Knowing a patient and their family gives me insight into my patients' treasures and challenges. I love the variety. I love long term care and I love helping people learn common sense treatment strategies for common health problems. This strengthens a community. 

2) Please describe your practice situation. How do you deliver Family Medicine to your community? I work as a hospital employed Family Physician in Crestline, a small town of 5000 people in rural North Central Ohio. I was raised on a cattle farm 2 miles from my office. I run a Rural Health Clinic and have a nurse practitioner. I provide clinic-based outpatient care and round on my newborns in the nursery of Galion Community Hospital, a critical access hospital. I am the Medical Director for the Galion City Health Department, the city nearby where my primary hospital is located. I provide hospice care for my patients. I work to provide coordinated care for cradle to grave within my community.

3) For those OAFP members who have never attended the AAFP National Conference of Constituency Leaders, how would you describe it to them, and why should they attend the meeting next year? I think I'll be better able to answer this question after returning from NCCL in May! This is my first experience with the NCCL. Emily from OAFP staff reached out to me regarding becoming a delegate and I accepted. It's important to be involved with like minded physicians. It helps me avoid burnout and isolation.

4) Which member constituency group are you representing on behalf of the Ohio Academy of Family Physicians, and what are the 1-2 issues that need to be addressed specifically for this member constituency? I am representing the Women's Delegation at this year's NCCL for the OAFP. I gave birth to my fourth child in early March, and I'm excited to discuss the unique "work as a physician/life as a busy mom" dance that so many female physicians encounter. I am also interested in discussing working as a female physician minority on hospital committees and community boards.

5) Finally, what do you say to Family Physicians who are reluctant to participate in advocacy? Why is Family Medicine THE group to lead the change in our health care system? Not being involved leads to apathy very quickly. We need advocates for our patients and our communities because as family physicians I believe we are the most grounded providers who know what our patients experience every day. We know their secrets and joys. No one else has the insight to give them a voice like we do.

Marcus Wing Tells His Family Medicine Story

Marcus Wing, DO, is a resident at the Mount Carmel Family Medicine Residency Program in Columbus. As reported by the Ohio Academy of Family Physicians, Dr. Wing has been selected for a scholarship to the 2016 Family Medicine Congressional Conference (FMCC) on April 18-19 in Washington, DC. Dr. Wing was selected by the Association of Family Medicine Residency Directors. As previously posted. Anna Askari is a medical student from Ohio who has been selected for a scholarship for the same conference.

I was curious about and I wanted to gain insight on Family Medicine's future leaders. I was honored that Marcus accepted my invitation for the following interview below. My questions are in bold print. I've talked about the Family Medicine Revolution before. This Family Medicine Resident articulately paints the picture of Family Medicine advocacy. Here is Marcus Wing, in his own words...

1) Why is Family Medicine your specialty, and why should every Medical Student consider Family Medicine? Family Medicine is a unique field because of the freedom of how it is applied is so versatile. The ability to use my medical knowledge across multiple aspects of the community was realized while completing my clerkship with Dr. Campolo, my mentor. During a breakfast conversation, he explained that he serves the community in varying aspects, which include: private practice physician, county coroner, medical director of multiple nursing homes, team physician of a local high school as well as providing medical care every Wednesday to inmates in a local jail. It was this conversation in which he discussed how many of these opportunities await Family Physicians but not realized by a majority of medical students. It was at this moment that I realized Primary Care offered me an opportunity to broadened my medical experience but, more importantly, give back to my community. 

When using an absolute like "every," it is not taking into account the skills and talent of individuals. Medicine is a complex field with various areas which require dedication. Medical students are required to understand all aspects of medicine by doing clerkships in the multitude of fields including general surgery, obstetrics and gynecology, internal medicine, and countless other areas. Students may show talents in a specific area like neurosurgery, cancer research, or genetics which exemplify their skills. The medical field needs each student to dedicate him/herself to the areas that will best benefit his/her patients. Having stated that, I believe students should consider family medicine as it fits both a need in the country with the looming physician shortage and the freedom to practice medicine in a variety of ways such as hospital internists, urgent care providers, private practice physicians or pursue research and academic avenues or complete fellowships in sports medicine or geriatrics. The possibilities are endless, as well as the unlimited locations because of a physician shortage in which by 2025 the United States is estimated to be behind between 45,000 and 90,000 primary care physicians. Family physicians are a link to providing and maintaining a healthier population because of their versatility. 

2) Your residency program is Mount Carmel St. Ann's Family Medicine Residency Program. Share with my audience one of the outreach activities that your residency program has and how does this share the Family Medicine story with your community? Mount Carmel is a leader in the community outreach around the Columbus area, and a major attraction for medical students who wish to give back to the community during their residency and beyond. Mount Carmel has a medical outreach bus that provides basic medical care to the underserved and homeless population. Services include: vaccinations, checkups, urgent healthcare needs, mental health counseling, Dr. John O'Handley, a medical director who is actively involved in the family medicine residency, is the leader of this outreach program. His passion for community service is contagious. He was quoted as saying, "Taking Mount Carmel's healthcare to the streets is just an extension of what Mount Carmel does daily at all of its hospitals - providing excellent and compassionate care." Giving back to the community and helping individuals in need of basic medical care gives physician satisfaction because the direct interaction of people in need allows us to further empathize with their situations. This empowers physicians to attempt to make a difference on a policy level and to better deliver healthcare to the nation. Helping the community is rewarding, and its impact is clearly demonstrated in this video

3) Congratulations on receiving one of the scholarships to attend FMCC! For those Family Physicians who are not familiar with the conference, how would you describe the meeting, and why did you apply for a scholarship to the meeting? The Family Medicine Congressional Conference, an annual meeting held in Washington DC, allows medical professionals to discuss political issues affecting family medicine at a federal level and informs them about current legislative priorities. The scholarship offered by the Association of the Family Medicine Residency Directors (AFMRD) selects ten residents throughout the country to participate in this conference. This conference offers opportunities to train on lobbying/advocacy and to meet with Congress House Representatives and Senators to discuss the issues challenging Family Medicine. This is an exciting opportunity, and I am honored to be selected as one of the residents to go to Washington and represent Mount Carmel Hospital, the State of Ohio, and Family Medicine.

I was aware of this conference but never knew of this scholarship offered by the AFMRD until it was forwarded to my inbox by Dr. Chad Braun, my program director. His belief in my abilities and my interest in primary care policy gave me the confidence to apply despite numerical odds given the number of yearly applicants. I am developing a passion for healthcare policy and want to be involved. This conference allows me to actually immerse myself in a level of activism that I might have never been exposed to. Winning this scholarship is a reminder that there are program directors and healthcare personnel who can teach, support, and provide the guidance for medical students and residents to expand and understand the area of Family Physicians. I have been given this chance to enhance my knowledge and skills to promote and to provide better care for my future patients and community as a Family Physician.

4) As a Family Medicine Resident, what are the 1-2 issues that concern residents whether it be from a personal standpoint, a legislative standpoint, or health policy standpoint? What skills do you hope to learn when you attend FMCC to address these Family Medicine resident concerns? "If you're not at the table, you're on the menu," is a cliche that is relevant to the ever changing facets of medicine and its implementation. As Family Physicians who are practicing medicine daily and have a first hand knowledge of how policies affect not only their practices but also how laws passed by Congress directly affects their patients, it is imperative that they remain current on legislative and healthcare policies.

A recent issue that has surfaced in the Ohio Academy of Family Physicians (OAFP) Advocacy Commission is telemedicine. Telemedicine is the use of technology to examine patients, make diagnoses, and prescribe medications given the "exam findings." However, the fallback is the physician is not in the room completing the clinical exam which is a drawback. This video demonstrates how telemedicine is being provided in a primary care setting; however, a member of the OAFP Advocacy Commission dealt with the consequences of misdiagnoses from this application. A patient was diagnosed with sinusitis with telemedicine and given a medication; however, the problem did not remit, and the patient decided to see her family physician. The family physician noted obvious tonsillar findings, cervical lymph node swelling, and various abnormalities that made the diagnosis of strep pharyngitis. Left untreated, this disease can progress to far dire pathology that significantly damages the kidneys and heart. As technology advances, Family Physician practices will evolve also. Consequently, Family Physicians need to be medically and politically knowledgeable to be a voice in this safe transition. 

5) Finally, why do you think Family Medicine is the group to lead the change locally, at the state level, and nationally? As mentioned previously, the flexibility offered in this specialty allows Family Physicians to focus on their time and efforts towards improving policy that affects physicians and patients alike. The bond formed with patients and the experiences of seeing them at their most vulnerable is motivating to try to help change medical policy to improve their lives. A major burden felt across the board by patients are the excessive costs of prescription drugs, and now even the generic forms of these medications are rising in price. This costly burden causes them to make sacrifices in their lives and further adds to financial stress already felt by the majority of Americans. We are tackling issues such as this and using the flexibility of the field to channel our time and efforts in meeting with other physicians at local advocacy meetings, our state lobbyists, and congress members to let our voices be heard.

We are also active on the national stage with the yearly Family Medicine Congressional Conference that had lead to multiple healthcare policy changes that positively impact physicians and patients. The Medicare Access and Chip Reauthorization Act (MACRA) was recently signed into law and ensures adequate physician compensation for the ever expanding group of Medicare beneficiaries. Medicare beneficiaries can compromise as much as six out of ten patients in a primary care office, and this has lead to practices limiting the Medicare patients they took care of because the compensation was so poor that it could not sustain the private practice. Now this has passed, it ensures that physicians can now focus on caring for their patients and be assured their care will not be interrupted or compromised.