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Reed Smith Interview

 

Reed Smith is a social media consultant and someone I met during the Mayo Clinic Social Media Summit and Social Media Residency. We had a great chat during the week and he's trying to get me to come down next spring to SXSW. I was honored to be asked to be Expert Interview #6 on his site. Here was the most intriguing question of the bunch... 

Q: In your field what has been the biggest win for social media and new technologies?

I have been doing a lot of speaking engagements to Family Physician organizations on the topic of social media this year. In the Family Medicine community, 2011 has really been the tipping point for use of social media.

My professional association, the American Academy of Family Physicians (AAFP), really embraced social media this year even to the point where the AAFP President has a twitter account (@AAFPPrez), a Facebook fan page, and a leadership blog on the AAFP website. “The Prez” even dubbed me ”The King Of Family Medicine Social Media” at the annual meeting this year. He’s joking, of course. But, it’s always fun for me to tell my friends this. HA!

Thanks Reed for the interview. And, hey, maybe I will show up next year for the 2012 SXSW extravangaza!

#OccupyHealthcare: Lucky or Lasting?

 

"When will healthcare have its 'occupy wall street' moment?" This is the question Dr. Ben Miller asks to begin the Occupy Healthcare website back on October 4, 2011. The group also has a strong core group of organizers who tweet out with the #occupyhealthcare hashtag. And, I admit that I got caught up in the excitement and took my own pic which you see above.

The group has definitely been lucky in the last few weeks. First of all I've been impressed with their marketing and their "creating buzz" factor that they have done. In their name, they want to frame themselves as activists - like those of the occupy wall street fame - who just don't want to take it anymore in healthcare. Secondly, last night, they took advantage ot the most popular twitter chat for healthcare, the #hcsm chat (or health care social media chat) - taking a night off.

I wasn't able to join the full #occupyhealthcare chat last night, but you know twitter was excited when there were multiple people posting transcripts of the chat - the most impressive of which was from foxepractice. In addition, using twitter metric resources out there, there were some estimates that there was impressive reach - maybe as much at 70,000 impressions. But, was this due to the content, or their lucky twitter chat time slot?

The final question this post will ask is this - Now what? Attention cycles and news cycles in the world of social media last nanoseconds. While last night, you may be golden, this morning, people may ask, "occupy what?" Now, don't get me wrong, I definitely support these people, and I think what their doing is a good thing.

However, I seen lots of stuff come and go out here in the wild west we call the internet. Just like the music industry, the movie industry, the television indusrty, and whatever other industry you can think of - The first success is easy. But, what's the follow-up? How can the group scale last night's success to get to the next level? Plus, getting people upset and fired up is one thing, what do you do with all that emotion to actually make healthcare change happen?

#OccupyHeathcare - Have they just been lucky or are they going the be around for a while? We'll see....

 

FamMedRocks Podcast Ep 21

In this episode, I talk about a bunch of topics. You can see the list of topics here. In the video above, you'll see a segment of the show where I talk about the article "One Million In Ohio Lack Family Doctor" from the Columbus Dispatch from November 1, 2011.

You can download the entire audio podcast in the link below or right here. If you enjoyed this episode, then I encourage you to check out other Family Medicine Rocks podcast episodes here. I also encourage you to check out other videos at my YouTube page. Enjoy!

Download FamMedRocks Ep21

Flashback: BlogWorld 2009 in Vegas

If you're like me, and cannot go to BlogWorld Expo Los Angeles 2011, why not get in the way back machine and go back years ago to Las Vegas. For me, this was the first time ever that I got to meet these people in real life (or as the cool kids say - IRL).

It was kind of funny because for most of the meeting, we were calling each other our twitter name (mine was "Dr A" back then. You'll see in the videos below just how much fun we had. How many Social Health celebrities can you name?

 

 

FamMedRocks Ep 21 Preview

After a few weeks off, I'm ready to podcast Episode 21 of the Family Medicine Rocks podcast, tomorrow, Thursday, November 3rd, 2011 - Live - at 11am Eastern Daylight Time. I have lots to talk about, as outlined below.

The main topic will be an article from the Columbus Dispatch from November 1st entitled, "One million in Ohio lack a family doctor." A lot of things fire me up about this article. The main irk I have is that there is absolutely NO quote from a Family Physician. The only physician quote is from an emergency room physician. Really? C'mon. So, I'll be talking about that and a lot more.

Here's what's on the list to possibly be talked about on the show. Any feedback on any of these topics? 

 

Healthcare Social Media Faces To Follow

Thanks so much to the Fierce Health IT site for putting me on a list of "11 Faces to Follow in Healthcare Social Media." You can see the full list at this link, and, let me tell you, it is definitely the "A" list of people. I'm humbled and honored to be a part of it. If you cannot see the graphic above from the site, here is some of what they wrote about me:

Why you should follow him: Sevilla says that doctors in the family medicine specialty have a lot to gain from being active members of the social media community. He also says that patients will drive such a movement as they become more acclimated with platforms such as Facebook and Twitter.

"[U]sing social media is very important, in my opinion, to help tell our story," Sevilla wrote in a recent blog post. "For too long, I believe that we, as a specialty, have let others define who we are. Social media has a chance to change that."

Until this year, Sevilla blogged about patients anonymously as a "release" on the "Doctor Anonymous Blog." Although the blog earned national recognition, Sevilla changed his stance this past March because his anonymity became less secure.

I suspect that the timing of this coincided with my attendance and involvement at last week's Mayo Clinic Social Media Summit and Social Media Residency. I invite you to check out my blog post entitled "Why I Blog" for my opinion of that social media week. Thanks again to the Fierce Health IT site for placing me on this list. I really appreciate it!

Why I Blog

 

"Thank you for staying with us, Dr. Sevilla," said the front desk clerk. "Will you be needing to be making a return reservation?" I paused, and then said, "No, I will not." This entire week at Mayo Clinic has been a unique experience that I have never had at a meeting.

I really believe that this is the best social media meeting that I have been to. And, I'm serious about this. I firmly believe that ALL Health Care Social Media meetings should take place either close to or at a hospital. Why?

It's because that the reason I'm a physician and (mostly) the reason that I do do social media - it's because of the patient. Whether it be walking around the hospital here, or getting onto a hotel elevator, or in the line at starbucks - patients are everywhere. And, it is the patient that keeps me grounded and keeps me centered.

One of the cool things about meetings like this (not only) the content, but also the meetings and connections that take place in the hallways and outside the lecture hall. Above, you see a picture with my new friends Kari Ulrich and Virna Elly. The first part of the week was the #MayoRagan Summit where I learned a lot from health care communicators, a crowd, I admit, I do did not know a lot about.

The second part of the week was the Social Media Residency which was about a 26 hour whirlwind of information aimed at social media beginners, but I learned a lot here as well. In the video below, you'll see our group getting to know about video recording and being on camera (make sure you watch until the end). They did a great job!

What I have drawn from this Social Media Residency are teaching techniques that I can bring home to my peers and colleagues. I've been through the "See one" and "Do one" phases. The challenge for me now is to effectively do the "Teach one" step. Thanks to all the organizers and participants of this meeting. I had a great time!

 

Most of the above blog post was written, as a first draft, as an "assignment" during the Mayo Clinic Social Media Residency. It's posted on their closed blog, but I wanted to share it with all of you. Yes, I know it could be more polished. But, putting it in context, this was following a long week of meetings, little sleep, and running on raw emotion. I'll have more to write about this soon....

2011 FMEC Boston Conference

Unfortunately, I will not be able to attend the 2011 Family Medicine Education Consortium conference in Boston which will take place this week from October 21-23, 2011. I invite you to check out their website at FMEC.Net. The pre-conference workshops including an AAFP Student Interest Collaboration Workshop.

The rest of the program looks fabulous. I'm sorry that I could not attend this year. Last year's meeting was at Hershey, Pennsylvania. In the video above, you'll see one of my first presentations at a medical meeting talking about Social Media & Family Medicine. In the video below, you'll see an interview with medical students from the 2010 Hershey meeting. Best wishes to the 2011 FMEC meeting!

2011 CAFP Family Medicine Summit: Part 2

Just wanted to get some initial thoughts down following the Family Medicine Summit organized by the California Academy of Family Physicians. I'll have some more developed thoughts in a later post. These initial thoughts were from the plane going from that meeting to the Mayo Clinic Social Media Summit - the meeting I'm at right now.

First of all, thanks again to the California Academy of Family Physicians for the invitation to speak. The audience was mainly Family Medicine Residents and medical students. From my understanding, the registration numbers exceeded expectations (I take full credit for that - Hehe). It's always energizing to me to present to residents & students.

The opening keynote was from CAFP President Dr. Carol Havens. She asked the audience for words that they think of when you hear "Family Physician." And, as you can see from this twitpic, the audience came up with a huge list of Family Physician qualities. My favorites are "comprehensive care," "revolution," and, of course, "Love."

My leadership & advocacy sessions went well. Thanks to my friend & colleague Dr. Jay Lee for the fun tag team presentation about leadership & advocacy. We were told that we should take our show on the road to inspire and empower others. We may actually do that. I tried to video record my sessions. I haven't looked at them yet. We'll see how they turned out.

The last session I want to talk about in this post is a session I was invited to take part in at the end of the long day. It was the program directors meeting in which the directors from California's Family Medicine Residency Programs all gathered.

There were about 5-6 topic tables where issues were discussed like pipeline leadership development, advocacy, and data collection. I was very impressed with the ideas and action steps that were generated. At the end of the session, one of the participants said that it was a "historic" gathering in that the work that was done there - again - exceeded the expectations of the organizers. I'll be curious to see if any of these actually advance past this stage.

There is so much more I want to talk about, but I just don't have the time right now. Hopefully, during the course of the next few days, I'll be able to share that with you. For now, I'll be attending the Mayo Clinic Social Media Summit in Rochester, Minnesota...

2011 CAFP Family Medicine Summit

 

California AFP FamMed Summit 2011

I'll be tweeting today from the Family Medicine Summit by the California Academy of Family Physicians (hashtags #FMRevolution and #FMSummit). Thanks to the CAFP for the invitation to speak at this event. My topic is called "From @DoctorAnonymous To #FMRevolutionary." You'll see my slideset above. Now, the slideset is incomplete since there are a couple of videos that I threw in there.

I'll also be on a panel this afternoon with my good friend Dr. Jay Lee and well be talking about Family Medicine Leadership & Advocacy in our session "Leading with Social Media." There are also great clinical topics and a residency fair to take place here tomorrow.

Shout out to those of you who are checking out my website for the first time. Welcome! If you like what you see, please follow me on twitter and facebook. You'll also see videos here from local TV news talking about general health issues and my podcast.

In addition, I invite you to check out an earlier version of this called "Social Media & Family Medicine" which was recorded at the 2011 Society of Teachers Of Family Medicine (STFM) Annual Spring Conference in New Orleans.

Did you know that I was named the "king" of social media in Family Medicine? Check out this blog post for more details. Finally, do you think that social media can help patients be more adherent to their medications? Check out our CME video on this topic and show us some love by throwing us some traffic to the site. Thanks so much for stopping by!