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FamMedRocks Ep 21 Preview

After a few weeks off, I'm ready to podcast Episode 21 of the Family Medicine Rocks podcast, tomorrow, Thursday, November 3rd, 2011 - Live - at 11am Eastern Daylight Time. I have lots to talk about, as outlined below.

The main topic will be an article from the Columbus Dispatch from November 1st entitled, "One million in Ohio lack a family doctor." A lot of things fire me up about this article. The main irk I have is that there is absolutely NO quote from a Family Physician. The only physician quote is from an emergency room physician. Really? C'mon. So, I'll be talking about that and a lot more.

Here's what's on the list to possibly be talked about on the show. Any feedback on any of these topics? 

 

Healthcare Social Media Faces To Follow

Thanks so much to the Fierce Health IT site for putting me on a list of "11 Faces to Follow in Healthcare Social Media." You can see the full list at this link, and, let me tell you, it is definitely the "A" list of people. I'm humbled and honored to be a part of it. If you cannot see the graphic above from the site, here is some of what they wrote about me:

Why you should follow him: Sevilla says that doctors in the family medicine specialty have a lot to gain from being active members of the social media community. He also says that patients will drive such a movement as they become more acclimated with platforms such as Facebook and Twitter.

"[U]sing social media is very important, in my opinion, to help tell our story," Sevilla wrote in a recent blog post. "For too long, I believe that we, as a specialty, have let others define who we are. Social media has a chance to change that."

Until this year, Sevilla blogged about patients anonymously as a "release" on the "Doctor Anonymous Blog." Although the blog earned national recognition, Sevilla changed his stance this past March because his anonymity became less secure.

I suspect that the timing of this coincided with my attendance and involvement at last week's Mayo Clinic Social Media Summit and Social Media Residency. I invite you to check out my blog post entitled "Why I Blog" for my opinion of that social media week. Thanks again to the Fierce Health IT site for placing me on this list. I really appreciate it!

Why I Blog

 

"Thank you for staying with us, Dr. Sevilla," said the front desk clerk. "Will you be needing to be making a return reservation?" I paused, and then said, "No, I will not." This entire week at Mayo Clinic has been a unique experience that I have never had at a meeting.

I really believe that this is the best social media meeting that I have been to. And, I'm serious about this. I firmly believe that ALL Health Care Social Media meetings should take place either close to or at a hospital. Why?

It's because that the reason I'm a physician and (mostly) the reason that I do do social media - it's because of the patient. Whether it be walking around the hospital here, or getting onto a hotel elevator, or in the line at starbucks - patients are everywhere. And, it is the patient that keeps me grounded and keeps me centered.

One of the cool things about meetings like this (not only) the content, but also the meetings and connections that take place in the hallways and outside the lecture hall. Above, you see a picture with my new friends Kari Ulrich and Virna Elly. The first part of the week was the #MayoRagan Summit where I learned a lot from health care communicators, a crowd, I admit, I do did not know a lot about.

The second part of the week was the Social Media Residency which was about a 26 hour whirlwind of information aimed at social media beginners, but I learned a lot here as well. In the video below, you'll see our group getting to know about video recording and being on camera (make sure you watch until the end). They did a great job!

What I have drawn from this Social Media Residency are teaching techniques that I can bring home to my peers and colleagues. I've been through the "See one" and "Do one" phases. The challenge for me now is to effectively do the "Teach one" step. Thanks to all the organizers and participants of this meeting. I had a great time!

 

Most of the above blog post was written, as a first draft, as an "assignment" during the Mayo Clinic Social Media Residency. It's posted on their closed blog, but I wanted to share it with all of you. Yes, I know it could be more polished. But, putting it in context, this was following a long week of meetings, little sleep, and running on raw emotion. I'll have more to write about this soon....

2011 FMEC Boston Conference

Unfortunately, I will not be able to attend the 2011 Family Medicine Education Consortium conference in Boston which will take place this week from October 21-23, 2011. I invite you to check out their website at FMEC.Net. The pre-conference workshops including an AAFP Student Interest Collaboration Workshop.

The rest of the program looks fabulous. I'm sorry that I could not attend this year. Last year's meeting was at Hershey, Pennsylvania. In the video above, you'll see one of my first presentations at a medical meeting talking about Social Media & Family Medicine. In the video below, you'll see an interview with medical students from the 2010 Hershey meeting. Best wishes to the 2011 FMEC meeting!

2011 CAFP Family Medicine Summit: Part 2

Just wanted to get some initial thoughts down following the Family Medicine Summit organized by the California Academy of Family Physicians. I'll have some more developed thoughts in a later post. These initial thoughts were from the plane going from that meeting to the Mayo Clinic Social Media Summit - the meeting I'm at right now.

First of all, thanks again to the California Academy of Family Physicians for the invitation to speak. The audience was mainly Family Medicine Residents and medical students. From my understanding, the registration numbers exceeded expectations (I take full credit for that - Hehe). It's always energizing to me to present to residents & students.

The opening keynote was from CAFP President Dr. Carol Havens. She asked the audience for words that they think of when you hear "Family Physician." And, as you can see from this twitpic, the audience came up with a huge list of Family Physician qualities. My favorites are "comprehensive care," "revolution," and, of course, "Love."

My leadership & advocacy sessions went well. Thanks to my friend & colleague Dr. Jay Lee for the fun tag team presentation about leadership & advocacy. We were told that we should take our show on the road to inspire and empower others. We may actually do that. I tried to video record my sessions. I haven't looked at them yet. We'll see how they turned out.

The last session I want to talk about in this post is a session I was invited to take part in at the end of the long day. It was the program directors meeting in which the directors from California's Family Medicine Residency Programs all gathered.

There were about 5-6 topic tables where issues were discussed like pipeline leadership development, advocacy, and data collection. I was very impressed with the ideas and action steps that were generated. At the end of the session, one of the participants said that it was a "historic" gathering in that the work that was done there - again - exceeded the expectations of the organizers. I'll be curious to see if any of these actually advance past this stage.

There is so much more I want to talk about, but I just don't have the time right now. Hopefully, during the course of the next few days, I'll be able to share that with you. For now, I'll be attending the Mayo Clinic Social Media Summit in Rochester, Minnesota...

2011 CAFP Family Medicine Summit

 

California AFP FamMed Summit 2011

I'll be tweeting today from the Family Medicine Summit by the California Academy of Family Physicians (hashtags #FMRevolution and #FMSummit). Thanks to the CAFP for the invitation to speak at this event. My topic is called "From @DoctorAnonymous To #FMRevolutionary." You'll see my slideset above. Now, the slideset is incomplete since there are a couple of videos that I threw in there.

I'll also be on a panel this afternoon with my good friend Dr. Jay Lee and well be talking about Family Medicine Leadership & Advocacy in our session "Leading with Social Media." There are also great clinical topics and a residency fair to take place here tomorrow.

Shout out to those of you who are checking out my website for the first time. Welcome! If you like what you see, please follow me on twitter and facebook. You'll also see videos here from local TV news talking about general health issues and my podcast.

In addition, I invite you to check out an earlier version of this called "Social Media & Family Medicine" which was recorded at the 2011 Society of Teachers Of Family Medicine (STFM) Annual Spring Conference in New Orleans.

Did you know that I was named the "king" of social media in Family Medicine? Check out this blog post for more details. Finally, do you think that social media can help patients be more adherent to their medications? Check out our CME video on this topic and show us some love by throwing us some traffic to the site. Thanks so much for stopping by!

2011 CAFP Family Medicine Summit

Thanks to the California Academy of Family Physicians for the invitation to present at the 2011 Family Medicine Summit which will take place this coming weekend on October 15-16, 2011 at the Sheraton Gateway LAX. I'm going to be taking my Social Media and Family Medicine story all the way to Los Angeles from my home here in Ohio. I'll also be part of a panel talking about leading through social media.

The conference schedule for this meeting looks great! The kickoff will be a keynote talk with CAFP President Carol Havens, MD entitled, "What family medicine is and what it means to us, our patients and our lives." There are other leadership and advocacy topics. In addition, there are clinical topics and even a residency fair at the conclusion of the meeting.

In the video above, you'll see a video promo for the meeting. I'm bringing some equipment with me to possibly live video stream some sessions during the Family Medicine Summit. I don't know if it's going to work or if the bandwidth will hold up or if this thing will even work. But, it'll be fun trying to find out! Hope to see you in person and/or on the internet on Saturday, October 16th!

Social Media Tips For Physicians

How should physicians utilize social media in their professional lives? In the video above, I was interviewed by Family Practice News at the 2011 American Academy of Family Physicians Annual Scientific Assembly meeting in Orlando. Check out this blog post where there are slides of my presentation at that meeting about social media. (Also FYI, as of this posting, the video above has the most hits of any on the Global Medical News Network channel - Yay!)

Especially for Family Medicine, using social media is very important, in my opinion, to help tell our story. For too long, I believe that we, as a specialty, have let others define who we are. Social media has a chance to change that.

As far as initial use of social media, I advise physicians that they are probably already using facebook for friends and family purposes. So, they should try experimenting with things like posting updates and pictures. When they are comfortable, then I advise physicians, for professional purposes, that they should create a facebook page for their clinic or office and post things like "We got our flu shots today," or, "Were you aware of the meningitis case at the local high school. Here are some things to keep in mind."

As I discuss in my social media talks, I do NOT recommend physicians talk about patients at all on social media, except if you have their explicit permission to do so. There have been a lot of cases of physicians getting in trouble for sharing confidential patient information on the internet.

Above all, I let physicians know that the people that will drive physicians to social media will be our patients - and this is why physicians should be aware of social media. Definitely physicians do not need to be as involved as I am with different social media platforms with blogging, twitter, facebook, youtube, etc. Having an awareness of how some of these things work will be key moving forward in the future.

FamMedRocks 20: Kansas PCMH

In Episode 20 of the Family Medicine Rocks audio podcast from Thursday, October 6, 2011, I talk about my recent experience at the Kansas Patient Centered Medical Home summit sponsored by organizations like the Kansas Academy of Family Physicians. Stories from patients are what I thought were the best part of the conference. In the video above, you'll hear a nurse tell a story of a patient who inspired her to train and run in a marathon this very month. Following this story, there are a couple of patient stories that are shared.

You can download the entire audio podcast here. In the video below, you'll see my thoughts remembering Steve Jobs. I also invite you to check out other episodes of the audio podcast here. In addition, I invite you to "Like" the facebook page for the show, follow me on twitter, and check out my youtube videos. Enjoy!

Download Audio Podcast Here

Kansas PCMH 2011 Wrap-up

In the video above, you'll see a vid that I pieced together to give you my impressions of last weekend's Kansas Patient Centered Medical Home Summit (Thanks to Tony Wood for the additional video). I know that I'm making it too simplistic a description, but PCMH is team based care with many medical professionals with the physician the leader of the team and the patient at the center of the care. Check out a good description of PCMH from the TransforMED site.

Perhaps the best sessions of the Kansas PCMH summit were the ones with patients presenting. In the video above, you'll hear segments of two patient stories. And you'll hear the frustrations that they have/are going through in dealing with this broken health care system.

Additionally in the video above, there is a segment where April Foreman utilized twitter following the Joplin tornado to get the word out before the first responders could get on the ground there. In the closing session of the conference, Dr. Kellerman stated that this meeting was "historic" and he expresses them at the end of the video above.

Finally, I will be sharing more thoughts from last weekend's Kansas PCMH meeting on my Family Medicine Rocks podcast episode 20 which will be on Thursday, October 6, 2011  - Live - at 2pm Eastern Time. Even if you cannot join me live, you'll have the opportunity to download the episode later and listen anytime. 

Thanks to Lisa Roberts and the folks at the Kansas PCMH Initiative. It was also really cool to meet people like @DocForeman, @adwww, @sharlac78, and @KansasPCMH. I hope to write more about this meeting in the future as well...