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#FamMedRocks Podcast 4 Tonight

 

 

I invite you to join me tonight for Family Medicine Rocks podcast number four tonight. It will be recorded live from 8:00-8:30pmET tonight over at BlogTalkRadio.com. I'm going to be talking about a bunch of things including two articles from the past week:

 In addition, I'll be wrapping up a couple of meetings I was at last week including the Ohio State Medical Association Practice Symposium where I talked about physicians and social media. I'll also mention my experience at HealthCamp Connecticut which took place over at the Yale School of Nursing. I recorded some audio interviews from those meetings which I'll play during the show.

Finally on the episode 4, I'm going to give a shout out to my good friend and long time fan T-Rave from Kansas City. We have known each other out there on the internet for a long time. We actually met in person once, and that was a blast. He has this very interesting social media project called "Content: The New Drug" that he will be working on in Taiwan for three months starting in May. His video is below.

I encourage you to check out his "new drug." Hope to see you for Episode 4 of the Family Medicine Rocks podcast tonight! If you cannot listen live, that's ok. You can always listen later to the archived podcast. Hope you're having a great week!

 

 

 

 

Grand Rounds over at Emergiblog

 

Grand Rounds 7.28 is now up and running over at Emergiblog. The theme is many people obsession called "Angry Birds." Thanks to Kim for including my post this week...

Hey, Mike Sevilla went to nursing school! Okay, he actually went to the initial HealthCamp 2011 held at Yale School of Nursing. He gives us his impressions in HealthCamp Yale 2011 Wrap Up over at Family Medicine Rocks.

In case you're not familiar, Grand Rounds is the best medically related blog posts of the week that moves to different blogs every week. Get more information over at Better Health. Don't forget to follow @GrandRounds on twitter and to "Like" the GrandRounds facebook page. Hope you're having a great week everybody!

#OSMA2011 Wrap Up Report

Thanks again to the Ohio State Medical Association for the opportunity to speak at their Practice Management Symposium just a few days ago. (The official wrap up report is on the OSMA website.) I spoke on the topic of physicians and social media. There was an audio recording of my talk. And when they make it available to me, I'll figure out a way to share it with all of you. In addition, I invite you to check out my video interview above which was recorded just minutes following my talk. Thanks to all of you who have already viewed it, because my interview easily has almost 10 times as many views as any other video that they released from the event.

The Ohio State Medical Association has been a leader in social media guidance in that they have a tool kit and a set of guidelines for physicians to use when interacting with social media. I invite you to check it out by clicking here. Following my talk, I even got to speak with some staff members from the OSMA and I'm excited that they are thinking about taking more steps into the social media world. They already have an active twitter and facebook page. Hopefully, there will be more social media involvement in the months to come. As I said during my talk, I feel strongly that physicians (and also physician organizations) need to have more of a presence on social media than what is happening now.

A fun part I got to do during the conference was the opportunity to record a couple of audio interviews during the meeting. I'll play these interviews during my next Family Medicine Rocks podcast coming up this week. One interview was with Dr. Pat Jonas who is a Family Physician in the Dayton, Ohio area (BTW, it is Dr. Jonas' birthday today!). He has the Dr Synonymous blog and the Dr Synonymous radio show on BlogTalkRadio. I also had the opportunity to speak with Jason Koma who is the Director of Communications at the OSMA. We chatted about the OSMA social media tool kit, the social media guidelines, and the OSMA House of Delegates meeting which just took place this weekend.

HealthCamp Yale 2011 Wrap-up

 

As I write this, I'm in a cab going from New Haven airport to Hartford airport. I was bumped, but I did get a pretty good travel voucher for a future flight. The sun is just coming up over the horizon before 7am and I'm reflecting upon what happened yesterday at the Yale School of Nursing. I would say that there were probably about 40 people that came through the day for the HealthCamp Yale 2011 experience. If you have never been to a HealthCamp before, here is what you can expect.

I cannot say enough for the volunteers for an event like this. I know that they do a lot of logistical work before the event. But during the event, they were fabulous. There was some opening remarks from the organizing team (Mark Schrimshire, HealthCamp Founder, pictured above) and then the next step happens which is to create and to schedule the sessions for the day. What? The sessions are not determined before hand? Yes, that's right. The people that show up are the ones who come up with the sessions. Then, this matrix is placed on a board and people place their sessions on it. This is called an "unconference" concept in which there is a little less structure than other types of meetings. It is very organic in that the participants come up with the content - much like the concept of social media in general - the generation and interaction of user-generated content.

I did a session myself on physicians and social media - of course. I even did a live video stream of my session for a while in which I positioned my laptop camera on whomever was speaking (for the most part). Thanks to Cascadia, Thuc, and Gregg for joining the live stream. Unfortunately I wasn't able to incorporate their comments in our discussion. It's tough to be a facilitator for the "in real life" people and try to keep track of the chat room as well. Our discussion was mostly that physicians need to be on social media and on the internet because patients are going to search for them there. Good discussion on how doctors should write a blog post or record a video of things they say 30 times a day to patients like "this is why you do not need an antibiotic." There was also discussion on how physicians can use the internet to market themselves - like a facebook page for their practice, etc. I was happy with how the session went. As most things in an unconference format, where the discussion begins and where the discussion ends are sometimes two very different places.

I even did a short video interview for the event and I'll make that available when they let me know where to find it. I also recorded some audio interviews during and after the event which I will play on the upcoming Family Medicine Rocks podcast. The after party, for me, is the real HealthCamp. This is where, for the most part, people become a little more real and, for the most part, people take off their marketing and sales caps and relax. This is great for me because I get to ask questions like why do they do what they do? Why are they in the industry and/or job that they are in now? Why and how do they use social media in their work? To be honest, I'm still processing that information right now as I am riding in this cab to the other departure airport.

I "won" the longest traveler award - which is kind of funny to me. Was it worth it for me go, and to have a long travel day home since I got bumped off my flight? I would say yes. I have said this before, but meetings like this are not really about the tech, they are about the people. The persona that people put out there on the internet can sometimes be different than in real life - at least that's what people have told me Hehe. But, I really enjoy trying to go beyond the internet personality and seeing what drives these people and their background information. Thanks again to the HealthCamp Yale organizers for the invite to attend. Maybe it would be cool to think about organizing a HealthCamp back home for the people that I know... (BTW, this entire blog post was written and posted - including the picture upload) during my cab ride to Hartford - how cool is that?)

EMS Today 2011

  

Earlier this month, I got to attend my first EMS Today conference in Baltimore. I heard of this meeting last year from my friends in the EMS social media community, and actually thought about attending. But, this year, all the pieces came together for me to stop by the meeting. I was only there for about 24 hours, but I learned so much and I met a lot of great people.

Above, you see a picture of me on one of the many live video podcasts that took place during the meeting by the ProMed Network (of which the Family Medicine Rocks podcast is proudly a part of). You'll also see that I was still "Doctor Anonymous" at that point. It was just following this meeting when I decided that re-branding as me would be the next step in my social media evolution.

Of course, I want you to watch the entire thing, including Part 1 of the podcast. However, I did want to highlight my portion at around the 38 minute mark. The podcast host, Chris Montera, mentioned my cover on Medical Economics a few months ago. Then, we had a great conversation of physicians and social media - which readers/listeners of my material wouldn't find surprising. However, it was really fun educating the EMS social media community of some of the issues that I talk about all the time.

Thanks so much to Jamie Davis for the invite to be on the live show. There were so many great people and great conversations that happened there. Honestly, I'm still trying to process it all. The next mega conference in the EMS community will take place in Las Vegas in a few months. Hopefully, I'll get some time off to attend that one, too...

HealthCamp CT @ Yale 2011

So, I'm sitting on twitter, as I often do, and I get this @reply about going to a meeting at the Yale University School of Nursing. Now, of course, I think that this is a joke. I mean, who would ever want to invite me to Yale for anything serious? And, by the way, what is "HealthCamp" all about. I checked out the site for HealthCampCT - it uses the hashtag #HCCT on twitter - and it really looked intriguing to me. Thanks so much to Mark Scrimshire for the invite. 

HealthCamp Radio is an internet radio show hosted by Gregg Masters. Their latest episode was last night. They talked about the recent HealthCamp San Diego and the upcoming HealthCampCT. Also joining into the call were Mark, Matthew Browning (fresh off his win of the shorty award), and Alex Fair from FairCareMD.

I thought about calling into their show last night, but I did feel a little intimidated. I mean, these are the HealthCamp superstars, and I'm the newbie. Matt & Mark gave me a shout out at minute 15. And after that, I knew that I had to call in. I come into the call at around minute 25. But, it's not until the end of the show, like minute 44 when I really start going. I do my thing talking about physicians and social media and pretty much take over the last 15 minutes of the show. Kind of feel bad about that.

But anyway, if you have never been to a HealthCamp before, or not entirely sure what an "unconference" is - a great example of this concept is this show. You can listen in the player below (apologize for the ad when you hit "play" below) to the discussion and the banter among the people on this show. And, we're all focused on the same thing - trying to come up with innovate ways to better deliver health care in this country.

I heard that they'll be video streaming portions of it. You betcha, I'm gonna try to be in front of some camera somewhere trying to talk to all of you out there in real time. By the way, if I get the opportunity to talk about stuff in - like - a session - I'd like to as you - my friends - What should I talk about?

by Mike Sevilla, MD

Grand Rounds Volume 7 Number 27

 

I'm honored to be hosting Grand Rounds for the fourth time. This is not the GR theme today, but I did want to mention that it's Doctor's Day tomorrow in the United States. Doctor's Day was first observed on March 30, 1933. Eudora Brown Almond, wife of Dr. Charles Almond, decided to set aside a day to honor physicians.

The red carnation is commonly used as the symbolic flower for National Doctors Day. In 1990, law was passed designating March 30 as "National Doctors Day." Big shout out to all my physician colleagues out there!

These are the best 31 posts that the medical blogosphere has to offer this week. In my editors picks, I wanted to highlight what I thought were the most interesting posts of the week. There is also a short excerpt from each of my picks this week. 

My Pics Of The Week

Anessa, a 2nd year osteopathic medical student, from the d.o.ctor blog writes the post "Mary" in which she learns more than medicine at a recent visit to a nursing home and rehabilitation center. Here's a quote....

I had been assigned to help out with the Bingo game. This was not a job to be taken lightly. Bingo is serious business at that particular nursing home. Some residents had lucky chairs, and if they found someone else mistakenly sitting in their spot, well all hell would break loose. I'm talking outright name-calling, hair-pulling, face-slapping scenes straight out of a Jerry Springer episode. Fortunately, those were rare occurrences. 

Linda Pourmassina, Internal Medicine Physician, from the Pulsus blog writes "Unspoken Gratitude: A Lesson For Me From An Unexpected Source." I can so relate to this story... 

Sometimes appreciation can feel sparse in a field that is built on trying to fix problems. Sometimes a kind word from a patient can lift us up during a challenging day. I have had many patients who have done just that. But on this particular day, this patient’s silence was the most touching and heartfelt expression of gratitude.

Kimberly, a medical student, from the Future Of Family Medicine Blog writes about the "Hazing Of Family Medicine." Does it happen? You bet it does. Read on....

Every one of us who practices family medicine has had to defend our chosen profession against a myriad of antagonists. [W]e are sometimes told that we are too smart to pursue family medicine. Other topics range from salary comparisons between specialties to scope of practice. I’ve been told on many occasions that I should specialize for many different reasons but am rarely commended for choosing primary care. Luckily, most of us are unphased by such comments. However, I believe that there are students who are pulled from primary care because of what I like to call the hazing process. 

Jay Lee, Family Physician, from the California Academy of Family Physicians blog writes "#FMRevolution = Family Medicine Revolution" which is a rallying post for Family Physicians and other primary care providers to change the current US health care delivery system...

I would also argue one of the main reasons why folks are so darned uncomfortable is that the vector of our health care delivery system has begun to shift away from fragmented, volume-based to integrated, value-based care. My question for you, dear colleague, is: "Will you choose to sit on the sidelines or will you compete in the game?" 

 

The Rest Of The Medical Blogosphere's Best Posts Of The Week

Kevin Pho from KevinMD writes "Guiding Patients Online Is A New Physician Responsibility For The Digital Age." Physicians not only need to know about online resources, they need to engage patients in exploring the information found on these resources.

Ramona Bates from Suture For A Living writes "Following Instructions." Medication instructions are sometimes subject to interpretation.

Julie Rosen from the Bedside Manner Blog writes the post "Offline vs. Online Patient Conversations" stating that physicians should ask their patients how extensively they use the internet to facilitate better communication. The post reports two surveys stating that patients are going to the internet for health information.

Sarah Beth from SarahBethRN writes "Social Medical And Privacy In Healthcare" stating that in social media, finding the balance between protecting patient privacy but still trying to connect with patients - this will be the challenge moving forward.

Zoe Brain from the AE Brain blog writes the post "They Mean Well (Part 1)" talking about the complex nature of gender and sexual identity and the emotional complications of intersex surgery. I also invite you to read the comment sections of parts 1 & 2 as well.

Dr Ves from the Clinical Cases and Images: Casesblog writes "86% Of Australian Doctors Report High Rates Of Job Satisfaction." You'll be surprised on the reasons why. Also check out how the writer incorporates twitter comments into the blog post.

Doug Peredina from The Road To Hellth blog writes the post "Motivation and Healthcare Performance - Part 2" in which he explores self-determination theory, which is the the psychology behind pay-for-performance programs, and why this thinking doesn't really work in the health care industry.

Henry Stern from the Insureblog writes "Birthin' And Such" stating that the United States spends over $50 Billion a year on child birth related expenses? But, what does that really buy us? Good points made here.

Elaine Schattner from the Medical Lessons blog writes "Crowd-Sourcing A Medical Puzzle" where she states that a prominent website posted a medical mystery and asked their readers to come up with the already known answer. "Why we don’t have this sort of crowd sourcing for tough, unsolved medical cases?," she writes. Good question.

Fisher Qua from the Healthiest States Blog writes "Health Care Isn't Fair." Did you know that the US healthcare system is setup to be unfair? This post explores this and what now need to happen.

Beth Renzulli from the Happy Internist blog writes "the dying game" where the writer goes to a local senior center and explores the end of life through this creative exercise. An interesting way to sort through these type of issues.

Mary Pat Whaley from the Manage My Practice blog writes the entertaining piece "A Perfect Day In Your Medical Practice: The Efficient And Well-Run Medical Office." If all these bullet points happen at her office, I'm going to work there.

David Harlow from HealthBlawg: Health Care Law Blog writes "Who Owns Patient Data? (The Walgreens Edition)." Can "de-identifying" health information be repackaged to "re-identify" patient records? Hmmmm...

ACP Internist Blog submitted "Office-Based Doctors Are Economic Powerhouses." Did you know that the economic impact of office based docs compare to the hospital industry and is more than nursing homes and home health?

ACP Hospitalist blog submitted "Life At Grady: Control" A poignant post by a physician about a patient encounter.

Jennifer Middleton from The Singing Pen Of Doctor Jen blog writes "Exceptions To The Rule" stating that quality medicine should go beyond whether you have good quality numbers on reports.

Melissa Arca from "Confessions Of A Dr. Mom" writes "Crashing Down" in which she remembers a story, before she as a mom herself, as a pediatric resident in the ICU. 

Pat Jonas from the Dr Synonymous blog writes "Family Medicine: End Of Lice To End Of Life, We're There. What Do You Think?" A keen insight into a day in the life of a family doc. Man, I can relate to this post.

Jacqueline from Laika's MedLibLog writes "A New Safe Blood Test To Diagnose Down Syndrome" describes a promising new method to screen for Down syndrome, possibly moving on from the amniocentesis and chorionic villus sampling. 

Chris from HokieMD Weblog writes "Hospital Time." Did you know that time inside hospitals moves faster than it does outside? This medical student shares examples of why that is.

Steve Wilkins from the Mind The Gap blog writes "Patient Satisfaction And Doctor Requests - What's The Score?" Are physicians afraid that saying no will impact their patient satisfaction scores?

Mark from the Live In Underserved Medicine blog writes "The Social Contract" which outlines and analyzes societal expectations of physicians, physicians expectations out of society, and how they interrelate.

Jeffrey Seguritan from the Nuts For Healthcare blog writes "When Primary Care Says No To Insurance" which outlines a retainer based primary care model which the author states is an "evolution" of the patient centered medical home concept. Interesting.

E-Patient Dave from E-Patients.net writes about "The Salzburg Statement On Shared Decision Making" urging patients and clinicians 'to work together to be co-producers of health.'

Paul Auerbach from Healthline writes "Whooping Cough & Immunizations." Good practical information and tips.

Ed Pullen from DrPullen.com writes the post "Rickets" which is a great review of this almost forgotten about disease.

Dean Brandon from Pediatric Dentistry wrote "Apollo 13, A 'Successful Failure'" and applies the lessons learned there to his orthodontic practice. 

Ryka Galbraith from the Expat Doctor Mom blog writes "Top Three Reasons Diets Fail."

I also invite you to check out the entire "Family Medicine Rocks" website, which is new for me. I was formerly blogging at The Doctor Anonymous site until recently. There is also a podcast associated with this new site. Thanks again to Dr. Nick Genes, Grand Rounds Founder, for the opportunity to host again.

It's always a lot of fun to put this together. I hope you have fun reading all these great posts. If you're not already, please follow @GrandRounds on twitter, and also "Like" the Grand Rounds Facebook page. Next week, Grand Rounds will be hosted over at Emergiblog. Enjoy!

 

Future For Grand Rounds?

 

Tomorrow, I will proudly host the Grand Rounds blog carnival for the fourth time. It's always a good time putting that post together. As people have seen from my past hostings (is that a word), my style is pretty practical and no-nonsense. I've always thought that everyone else's posts should be the star, and not necessarily the GR host - but that's me.

Something interesting I found is that the number of submissions have decreased since the last times I've hosted, and, it looks like in general. I even had to ask some people to have their post included. I remember when I first hosted, I made some people mad since I did not include their post in GR that week. Plus, I remember that I had to wait months before I could host GR. Oh my, how things have definitely changed.

This post will has tough questions, and, hopefully, you will have some honest feedback. And, this isn't the first time tough questions have been asked. I remember when Emergiblog posted "Grand Rounds: One Blogger, One Voice, One Opinion." This was the week before my first hosting duties in 2006. Great discussion among the community with lots of comments back then on the state of Grand Rounds.

As far as me thinking back, I remember when I started blogging "back in the day" that getting included in Grand Rounds was kind of a first sign that you "made it" as a medblogger. I mean, for those starting out, the traffic for that day or two would skyrocket. Grand Rounds was seen as a definite marketing tool for new medical bloggers. How about now? Is it still seen that way? Has Grand Rounds lost influence and excitement as the years have gone on?

I also remember when the mark of a good post was the number of comments. Some of my first Grand Rounds hostings received (for me) a lot of comments, if for anything else comments said, "Great Job." Now, with so many ways to have feedback with twitter, facebook, disqus, etc - It's getting more and more difficult to gauge the reach and the impact of a certain post or GR posting. 

In a post from last week called "Creation Vs Curation," I ask the question whether content was still king in the social media world. People can make a name for themselves without creating content at all. By being a good evaluator of the overwhelming information that's out there, you can become "internet famous." Grand Rounds is a celebration of long format blogging. And, even people like KevinMD say that there will always be a place for the long format blog. But, is that role diminishing - especially in the age of microblogging twitter, youtube, and facebook.

So, here is the question for the medical blogger and medical social media community in general? Has Grand Rounds in its current format - run its course? Was Grand Rounds the best format to display the best bloggers - in 2005 - and not so much now? With so many ways to get content out, is GR even needed anymore? Would a change in format (I don't know what that would be) help bring back the influence that Grand Rounds once had? Or, is it time for Grand Rounds to be recognized as innovative for its time, but now it's time to ride into the sunset....

Ohio State Med Assoc Mtg 2011

 

I'm very excited to be presenting at the upcoming Ohio State Medical Association Practice Management Symposium on April 1, 2011 in Columbus. My topic is, of course, social media. The title of the presentation is "Engage Online Or Risk Being Left Behind."

Something very cool is that I've been told is that all the sessions will be recorded. So, I'm hoping at some point, that I'll be able to post the prezo here on the site. Plus, if I can figure it out, I'll place my slide on slideshare. But, I don't know how helpful they will be as I don't write a lot of words and I use a lot of pics. I guess I have a little pet peeve about writing a lot - or even any words on slides. I'm weird like that.

I've been told that the crowd will probably not be that familiar with social media. So, I have to make sure that I don't talk too much above their heads. As you can probably imagine, I get excited about social media, and I can easily get carried away with intermediate or advanced concepts and ideas. This isn't good if it's a beginner-type audience.

Did you know that the OSMA has one of the first guidelines published for physicians using social media? If you haven't had a chance, I encourage you to check it out. Thanks again to the OSMA for the opportunity to speak. In addition, for the OSMA members out there, please register for their annual meeting which includes business sessions for policy writing and legislative advocacy. Let your voice be heard!

#OhioAFP Conference

 

After last night's bummer loss of Ohio State in March Madness, I have the distinct honor today of presenting at a Ohio Academy of Family Physicians meeting called the Ohio Family Medicine Symposium on Research and Education. Of course, I'll be presenting on Social Media and Family Medicine.

For those attending the conference (and for you out there on the net), I'm going to be tweeting out using #OhioAFP. I realize that I'll probably be the only one tweeting out today. I'm really excited about this presentation today. And, I admit that I'm letting the competitive streak out in that I'm really gunning for the best presentation award for the mtg. Plus, I'm gonna try to do A LOT of social media stuff at this mtg.

This is also interesting in that this is the first of four presentations in the next seven days - including a talk at Yale University at Health Camp Connecticut and at the Ohio State Medical Association annual meeting. The topic? Of course, social media and how much I LOVE it!

Conferences are always fun in that I get to catch up with people whom I haven't seen in a long while. I'm also looking forward to catching up with @EndoGoddess this weekend. In my opinion, Dr. Jen Dyer is the most wired doc in Columbus - so cool. Have a great weekend everybody!